Privacy policy

Privacy Notice

Last updated: 31 May 2026

This Privacy Notice sets out how Eletale gathers, stores, uses and shares personal information when you visit www.eletale.com, place an order, get in touch, or otherwise make use of our services.

Throughout this document, “you” and “your” refer to anyone who interacts with our website or services, whether as a customer or a visitor.

Please take a moment to read this Privacy Notice carefully.

Changes to This Notice

From time to time we may update this Privacy Notice to reflect changes in how we operate or in our legal and regulatory obligations. Whenever we do, the updated version will appear on this page alongside a new “Last updated” date.

Why We Handle Personal Information

We handle personal information so that we can run our website, deliver our services, complete purchases, stay in contact with customers and meet the legal obligations that apply to us.

All of this is carried out in line with the relevant data protection laws, including the UK GDPR.

What Information We Collect

The personal information we collect varies according to how you use our website and services. By personal information we mean any information that identifies you or that can reasonably be connected to you.

Information You Share With Us

You may give us information directly, such as:

your name, address, email address and phone number
billing and delivery details linked to your order
account details such as your login information
messages you send to our customer support team

Some of these details may be needed to use particular features or to complete certain services.

Information We Collect Automatically

As you browse our website, we automatically gather certain technical and usage information using cookies and similar technologies. This can include your IP address, browser type, device details and the way you interact with our site.

Information From Other Sources

We may also receive personal information from trusted third parties, such as:

service providers such as Shopify
payment service providers
marketing and analytics partners

Anything we obtain from these sources is treated in keeping with this Privacy Notice.

How We Use Personal Information

We may use personal information to:

process and fulfil your orders
provide customer support
maintain and improve our website and services
send you important service-related messages
identify and prevent fraud, misuse or unlawful activity

Where it is needed, we rely on legal grounds such as performance of a contract, legal obligations, legitimate interests or your consent. We only send marketing communications where the law permits or where you have given consent.

Cookies and Similar Technologies

We use cookies to keep the website working properly, to understand how visitors use it and to improve its overall performance. You can read more about Shopify cookies at https://www.shopify.com/legal/cookies.

Cookie settings can be managed through your browser preferences.

When We Share Personal Information

We may share personal information with third parties where it is necessary to run our services, including:

service providers handling payments, hosting, fulfilment, IT or website operations
analytics and marketing partners
public authorities or regulators where disclosure is required by law

Any such sharing is kept to what is necessary and is done in accordance with applicable law.

Third-Party Websites

Our website may contain links to other websites. We are not responsible for the privacy or data handling practices of those sites.

Children

Our services are not aimed at anyone under the age of 16, and we do not knowingly collect personal information from children.

Security and Retention

We apply suitable technical and organisational safeguards to keep personal information protected. We retain data only for as long as it is needed for legal, business or operational purposes.

Your Data Protection Rights

Depending on the law that applies to you, you may have rights including access, correction, deletion, restriction, objection to processing and data portability.

If you would like to exercise any of these rights, please reach out to us using the details below.

Complaints

If you have any concerns about how your personal information is handled, we ask that you contact us first. You may also have the right to raise a complaint with the UK Information Commissioner’s Office (ICO).

International Transfers

Your personal information may be processed outside the United Kingdom. Where that occurs, appropriate safeguards are put in place in line with applicable data protection laws.